
JOHN REED
Chief Executive Officer

JOSH DICKINSON
Chief Revenue Officer

JOHN PAGES
Chief Technology Officer

KELLI SOUSA
Chief Financial Officer

NICOLE LAFORD
National Channel Sales Manager

TINA NOBLE
AR & Marketing Representative

JOHN REED
Chief Executive Officer
John Reed is a visionary leader and enjoys pushing new boundaries to revolutionize security as a service. With decades of experience in telecommunications and a track record of success at For2Fi, John co-founded PhySaaS in 2023 to deliver Physical Security as a Service (PhySaaS) to enterprises and channel partners across the country. At PhySaaS, he champions a fully managed, cloud-first approach to Physical Security, designed to enhance security, reliability, and accessibility. Collaborating closely with the company’s CTO and CRO, John has cultivated a trusted brand known for its customer-centric service model and technical excellence.
A strong advocate for the channel, John is recognized for building enduring partner relationships and enabling resellers to deliver best-in-class SaaS offerings nationwide. His hands-on leadership and unwavering commitment to service excellence consistently differentiate PhySaaS in a competitive landscape.
Outside of his professional endeavors, John is a passionate sports enthusiast who attends local basketball, baseball, football, and hockey games as often as he can. He has also served as a traveling baseball coach for several years, mentoring young athletes and fostering a love of the game. His dedication to teamwork—both on and off the field—mirrors the collaborative energy he brings to his business initiatives.

JOSH DICKINSON
Chief Revenue Officer
Entrepreneur at heart and lover of the channel, Josh has successfully helped start 2 separate companies and taken to market. The thrill behind starting a company, building it, shaping it, evolving it to fit the needs of partners and agents, and THEN continue grinding until there is a REAL COMPANY with efficient processes, products that make impacts, and a value that is proven- that is what drives him. The companies he contributed to include Reallinx, Hypercore Networks, and PhySaaS. You can reach Josh at (512) 659-4927 or Jdickinson@physaas.com

JOHN PAGES
Chief Technology Officer
John Pages Jr. is a seasoned technology and security leader with over 25 years of experience driving innovation, safeguarding enterprise systems, and building high-performing teams. Known for his customer-first mindset and collaborative leadership, John blends deep technical expertise with a passion for mentoring and team development. With a career spanning multiple industries and complex environments, he excels at aligning security strategies with business goals, fostering trust across stakeholders, and delivering results in fast-paced, high-stakes settings. Outside of work, John is a devoted family man who enjoys travel, beaches, hiking, good conversation, and last call. You can reach John at jpages@physaas.com.

KELLI SOUSA
Chief Financial Officer

NICOLE LAFORD
National Channel Sales Manager

Tina Marie Noble
AR & Marketing Representative
I’m excited to be part of the PhySaaS team as the new Accounts Receivable and Marketing Representative. With a passion for organization and communication, I bring a strong work ethic and a people-first mindset to every interaction. Outside of work, I’m a proud mom of three amazing sons and two wonderful daughters-in-law. I’m looking forward to growing with the team and contributing to our continued success! I can be reached at (617) 618-6012 or tnoble@physaas.com.
