
JOHN REED
CEO

JOSH DICKINSON
CHIEF REVENUE OFFICER

JOHN PAGES
CHIEF TECHNOLOGY OFFICER

JANEEN DUMAS
OPERATIONS DIRECTOR

KELLI SOUSA
CHIEF FINANCIAL OFFICER

NICOLE LAFORD
NATIONAL PHYSAAS PRODUCT SPECIALIST

JOHN REED
CEO

JOSH DICKINSON
CHIEF REVENUE OFFICER
Entrepreneur at heart and lover of the channel, Josh has successfully helped start 2 separate companies and taken to market. The thrill behind starting a company, building it, shaping it, evolving it to fit the needs of partners and agents, and THEN continue grinding until there is a REAL COMPANY with efficient processes, products that make impacts, and a value that is proven- that is what drives him. The companies he contributed to include Reallinx, Hypercore Networks, and PhySaaS. You can reach Josh at (512) 659-4927 or Jdickinson@physaas.com

JOHN PAGES
CHIEF TECHNOLOGY OFFICER

JANEEN DUMAS
OPERATIONS DIRECTOR
Janeen Dumas here, Director of Operations at For2Fi for the past four years. Married for 24 years with three wonderful kids—two sons and a daughter—we’re gearing up for our youngest’s senior year of high school. In my downtime, you’ll find me outdoors, whether it’s hiking, snowmobiling, or enjoying live music. Family and friends are my rocks, and I’m a bit of a crafting enthusiast, especially when it comes to Halloween. Working with the team at For2Fi has been incredibly fulfilling, and I’m excited about future collaborations. Reach out anytime at 508-410-8649 or jdumas@for2fi.com.

KELLI SOUSA
CHIEF FINANCIAL OFFICER
I’ve been fortunate to be a part of the For2Fi team since its inception in 2017. At home, I enjoy spending time with my spouse and our 2 grown children, taking care of our garden, and finding peace in our surroundings. In my free time, I like hiking, baking, knitting, and reading mysteries. I also love hearing about others’ travels and exploring new places myself. You can reach me at (617) 618-6011 or KSousa@For2Fi.com.

NICOLE LAFORD
NATIONAL PHYSAAS PRODUCT SPECIALIST
As of October 2023, I’m absolutely thrilled to have joined the For2Fi team! With over a decade of experience in the partner community, it is exciting being able to bring my skills and enthusiasm as a Channel Manager. I’m a Michigan native and a proud parent of two future engineers—one at Wayne State University and the other at Grand Valley State University, both diving into Civil Engineering. Talk about a family tradition! But that’s not all—I’m also a reptile enthusiast and share the joy of raising a female bearded dragon named Orion with my daughter. In my spare time, you’ll find me traveling, jamming out at concerts, diving into a good book, or cheering on the Wolverines at U of M games (Go Blue!). And here’s a fun twist—I’ve even taken up golf. Who knew, right? You can reach me at (586) 839-1619 or NLaFord@For2Fi.com
